The Eiffel Tower, Notre Dame de Paris, the Seine - these are just some of the iconic sights that make the City of Light so fascinating. Paris is timeless. It's the city of fashion, art, culture, glamour and romance. Paris, sang Maurice Chevalier, "will always be Paris, the most beautiful city in the world".

Here in Paris, in the collective unconscious, sobriety is synonymous with good taste... We, the Parisians, are convinced that by opting for white or one of its declinations, we do not risk making a mistake (of coming across as "tacky" or tired). While this is true, we also risk missing out on many possibilities....